Find practices by specialty, capability and location.
Unhurried appointments for the cases that need them.
Colleagues with the training, and the equipment.
Your patient comes back to you.
Join the directory. Free — verified practices and professionals.
Free. Verified practices and professionals.
Yours to use straight away; it joins the shared list once your GOC registration is verified.
What colleagues see. Changes go live when you save, once your listing is verified.
Yours to use straight away; it joins the shared list once your GOC registration is verified.
Each named optometrist is verified individually against the GOC register. Their GOC Verified badge belongs to them — if they leave the practice, it goes with them. Sending referrals requires at least one GOC-verified optometrist here.
Received by your practice, and sent to colleagues.
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A free UK directory of practices by specialty, capability and location — the referral pathway the profession never had.
Every listing is verified before it appears in the directory. No money passes through the site; patients deal with the practice directly.
What the patient requires, not just who is nearby.
Each practitioner states upfront whether patients return to you.
GOC Verified: a named optometrist, checked against the GOC register. Practice Verified: the business itself, checked independently.
To list and to search. No commission, ever.
Through the site. A short form, sent to up to three practices. The practice contacts the patient.
Offline. Give your patient the practice's details and let them call.
Patient self-refers. Patients may search the directory themselves and make contact directly.
Last updated: August 2026. Optom2Optom is operated by Archana Somani, GOC registered optometrist, who acts as data controller.
What we collect from practitioners: Name, GOC number, account email address, practice name, location, phone number, website, specialties, equipment, fees, and bio — professional information provided voluntarily to appear in the directory and operate your account. Passwords are stored only as a secure one-way hash: nobody, including us, can read them.
What we collect in referrals: Patient initials (never full names), the clinical reason given by the referring optometrist, and optionally a contact phone number or email and date of birth, together with confirmation that the patient has consented. A referral is visible only to the referring practitioner and the receiving practice — not to other members, not to visitors, and not routinely to the site administrator. Referral notification emails never contain patient information.
What we do not collect: Clinical records, prescriptions, diagnoses, images, or financial information.
Retention: Referral records are deleted or anonymised 12 months after completion. Practitioner accounts persist until you close them.
Where data lives: On servers provided by Fasthosts Internet Ltd (UK data centres), who act as our data processor. The site is served exclusively over HTTPS.
Verification: Two independent checks, each shown as its own badge. GOC Verified means a named optometrist's GOC number was checked manually against the publicly available register at str.optical.org, with the date and reviewer recorded; verified registrations are reviewed annually. Practice Verified means the business itself was checked — against the GOC body corporate register where applicable, otherwise Companies House together with the practice's address and phone. A listing appears in the directory once it is published and carries at least one of the two badges. Practice Verified does not imply any GOC registration has been checked.
Reviews: After a referral is marked completed, the referring optometrist may leave a star rating and a short comment on the receiving practice. Reviews are tied to real completed referrals — one per referral — and contain no patient information. Practice ratings shown in the directory are averages of these reviews.
Analytics: Aggregate counts only (searches, referrals sent, practices listed) for platform statistics. No individual browsing behaviour is tracked and no third-party analytics run on this site.
Your rights: You may access, correct, or delete your data at any time — edit your listing from "My practice", or email optom2optom@gmail.com to close your account (actioned within 48 hours). Patients named in a referral may exercise the same rights through either practice involved. You may also complain to the ICO (ico.org.uk).
By creating an account you confirm that: (1) the information you provide is accurate and kept up to date, (2) if you register as an optometrist, you hold a valid GOC registration and consent to verification against the GOC register on registration and annually, (3) if you register a practice, you are authorised to represent it and any optometrists you name hold valid GOC registrations and consent to being listed and verified, (4) listings may be delisted if a named registration lapses or the practice check fails.
By sending a referral through the site you confirm the patient has consented to it, and you agree to include only the minimum information needed — initials, reason, and optional contact details. Do not put clinical records or full patient identities into a referral.
Optom2Optom is a directory and referral-tracking service only. We do not facilitate payments, provide clinical advice, or accept liability for any clinical outcome arising from a referral made through this directory. The referring and receiving practitioners remain solely responsible for the clinical care of the patient at all times.
Listings containing false information will be removed. Optom2Optom reserves the right to suspend or remove any account or listing at its discretion.
Reviews must be based on genuine experience of a completed referral. Submitting false reviews is a breach of these terms and may be reported to the GOC.
Optom2Optom uses one strictly-necessary cookie: a session cookie that keeps you logged in. It contains no personal data, is not used for tracking, and is deleted when your session ends — this category of cookie does not require a consent banner under UK rules. The site also uses browser local storage for minor conveniences on your own device. No advertising or tracking cookies are used, and no third-party analytics platforms run on this site. If that ever changes, this policy will be updated first.